FNRES’ Cyberhomes Real Estate Ad Network
Unlocks Web Site Revenue Potential
Cyberhomes Establishes Itself as the Industry Leader,
With More Than 50 Ad Network Members and Growing.
Jacksonville, Fla. -- (November 8, 2008) – Fidelity National Real Estate Solutions’ (FNRES’) Cyberhomes, a division of Fidelity National Financial (NYSE:FNF), a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries, has expanded its Real Estate Advertising Network to over 50 members in less than six months. In that same time period, ad impressions have grown to over 100 million impressions per month. This network allows real estate-related Web publishers to generate additional revenue from their Web sites by implementing ad tags distributed by Cyberhomes.
The Cyberhomes Ad Network was the first of its kind in the real estate industry when it was launched in the second quarter of 2008. Unlike other ad networks that distribute ads widely across a broad spectrum of Web sites, the Cyberhomes Ad Network caters specifically to the real estate industry. By joining, members can capture a share of the $11 billion in online advertising spent annually by some of the nation’s largest and most credible advertisers targeting consumers that are interested in real estate listings and home-related content.
“We’re uniquely positioned to make this a success because of our strong relationships within the real estate industry and our significant online media experience,” said Cyberhomes Media Group General Manager Prem Luthra. “The industry response to date has been overwhelming, as our members, which range from small brokerages to large franchise network sites and MLS organizations, begin to take advantage of this untapped revenue stream in today’s challenging market conditions.”
Through the Cyberhomes Ad Network platform, publishers have the ability to control the type and number of ads placed on their site, and can opt to have full service support from an experienced, dedicated Cyberhomes account management team. The platform also allows members the opportunity to generate additional revenue through the Publisher Direct Sales Program. This program enables real estate publishers to sell ads directly to local area vendors, place them on their site and manage them, along with their other network advertisers.
“Cyberhomes has demonstrated how unique expertise in a vertical and rapid time to market can generate significant value for Cyberhomes, their advertisers and publishers. Adify is proud to be the platform and services powering this rapidly growing network.” said Joelle Kaufman, VP Marketing & Media at Adify. “Advertisers today expect high impact from their campaigns – and vertical networks such as Cyberhomes deliver the optimal combination of the right context and audience.”
Moving forward, the Cyberhomes Ad Network will be integrated into all rDesk and Cyberhomes products. “We believe this to be a complimentary offering to our Cyberhomes API,” said Luthra. “Implementation of the Cyberhomes API can create additional page views for publishers which can be monetized.”
Publishers who join the Cyberhomes Real Estate Ad Network before December 31, 2008 are eligible for a preferred foundation rate. Call 866.599.8623 or email adnetwork@cyberhomes.com for more details.
About Fidelity National Financial
Fidelity National Financial, Inc. (NYSE:FNF), is a leading provider of title insurance, specialty insurance and claims management services. FNF is one of the nation's largest title insurance companies through its title insurance underwriters - Fidelity National Title, Chicago Title, Ticor Title, Security Union Title and Alamo Title - that issue approximately 29 percent of all title insurance policies in the United States. FNF also provides flood insurance, personal lines insurance and home warranty insurance through it specialty insurance business. FNF also is a leading provider of outsourced claims management services to large corporate and public sector entities through its minority-owned subsidiary, Sedgwick CMS. More information about FNF can be found at www.fnf.com.
This press release contains forward-looking statements that involve a number of risks and uncertainties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements are based on management's beliefs, as well as assumptions made by, and information currently available to, management. Because such statements are based on expectations as to future economic performance and are not statements of fact, actual results may differ materially from those projected. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. The risks and uncertainties which forward-looking statements are subject to include, but are not limited to: changes in general economic, business and political conditions, including changes in the financial markets; adverse changes in the level of real estate activity, which may be caused by, among other things, high or increasing interest rates, a limited supply of mortgage funding or a weak U. S. economy; our potential inability to find suitable acquisition candidates, acquisitions in lines of business that will not necessarily be limited to our traditional areas of focus, or difficulties in integrating acquisitions; our dependence on operating subsidiaries as a source of cash flow; significant competition that our operating subsidiaries face; compliance with extensive government regulation of our operating subsidiaries; and other risks detailed in the "Statement Regarding Forward-Looking Information," "Risk Factors" and other sections of the Company's Form 10-K and other filings with the Securities and Exchange Commission.
SOURCE: Fidelity National Financial, Inc.